This project took 2 years of the teams' devotion. I was trusted by Rothmans Williams Renault as creative director and editor for 1996 and 1997. The URL was advertised on the cockpits of the cars and allowed us to re-direct the audience to the website. Rothmans used the site for prominent branding without a single cigarette being seen. The site was voted the best website on F1 in 1997. Hard to top a huge branding application as we had thousands of images of all of the teams taking part in the World Championship.

An example homepage produced for the www.icnsportsweb.com site. The site had a new homepage every 2 weeks. There also were random elements throughtout the site. This homepage was to celebrate Jacques Villeneuve's World championship in 1997.

HUGE RESPONSIBILITY AND TRUST placed in me by Rothmans Williams Renault, I directed this site in all aspects of creative, branding and technology. The team of 7 personnel harnessed the branding opportunities presented by the Team's participation in the Formula 1 calendar.

Contributors:
David Beck - Rothmans.
Nick Harris - Editorial.
John Marsh - Photographer.
Steve Etherington - Photographer.
Barbara Decher - Creative.
ICN - France.
EMPICS - Photo Agency.
Williams F1 Team.
Renault - Engine Supplier.
Rothmans of Pall Mall.
Castrol - Oil.
ELF - Fuel.

This project allowed me to work on high profile brands represented by Bleach Public Relations. The site was developed on screen and gave the programming team a tight brief to program the functionality of the site.

The design was used to deliver beautiful visuals within a tight layout. The inclusion of XML allowed the site to be dynamic on delivery.

KEY INCLUSIONS... Slick graphics for branded website. Bleach represent exclusive jewellers and premium brands! This was a wonderful opportunity to create something very special!

The power of Brand Building! Landor Associates does what it does best... I served in the position of Design Director for Digital in 1999 - 2000 and was transferred to the New York office to fulfil my role utilising the international network of Landor.

This is possibly the most complicated image I have ever created within Adobe's Photoshop. There were a total of 230 layers. The image was produced as a poster measuring 8' x 11'. It was also used within a screensaver that randomly blipped and scrolled... I also spearheaded the first digital delivery of brand guidelines by any major consultancy. The rollout of the new guidelines for COMPAQ was an immediate success! Landor Associates, New York gave me a golden opportunity to work with so many premium brands.

CORNING is THE glassware manufacturer in the USA, much like PYREX in the United Kingdom. It was my responsibility to create the presentation made by Landor, NY. We were successful in pitching for this brief and Londor Associates went on to create the new brand image, along with all the necessary guidelines.

The inspiration for this presentation came from the original green screens used with computers at the very beginning. is it a fountain? or is it a spider?

This brand was created to be both clean and classic. The logo is inspired by the fountain of youth with warm subdued colours. Collateral print applications were produced for advertising in the cosmetics industry. The applications for print used white space to maintain purity.

A first time for everything! This brief required the creation of a brand image for this cosmetic treatment company... The creative was designed to be stark and simple, and used cascading stylesheets within the design of the website.

This brand was developed entirely in electronic media. The brand once finalised required the promotion of a vibrant application for 'BLING'. Several logotypes were created and presented to the client via PDF. We are proud that we did NOT use any paper until the file was sent to the printer. These examples depict the brand working on collateral promotional items. The banner was presented via promotion on web sites with the leaflet handed out at exhibitions...

BLING! BLING! BLING! - banner for promotional offer by the client. The items were encrusted with stones with a scrolling banner built-in. The messages scrolling on the medallion could be edited by the wearer. IDEAL for those wanting to broadcast messages in clubs...

KEY INCLUSIONS... Brand creation for electronics marketeer sourcing specialised items from the Far East for sale on the web! Some of the products were biometric flash drives, SD cards and digital bling.

Ying and Yang! Into the eye of the storm. The motivation for this brand is the flow of different disciplines spiralling around a point. The energy of technology and creative combining to form the focus of all digital projects. The logo is very 'edgy' and provides a freshness of design which can be easily adapted for any application...

This graphic created for Sibac illustrates that the flourish in the logotype can be used in different colours depending on the application. A very flexible application of the brand.

KEY INCLUSIONS... Brand creation for technology CONSULTANCY - SIBAC. This company specialised in all manner of electronic media from games, intranets, publishing engines and strategy.