1997 - Rothmans Williams Renault - www.ICNSportsweb.com

Case Study 03 ICON_IMAGE


SIBAC - New Brand

Ying and Yang!

Into the eye of the storm. The motivation for this brand is the flow of different disciplines spiralling around a point. The energy of technology and creative combining to form the focus of all digital projects. The logo is very 'edgy' and provides a freshness of design which can be easily adapted for any application...

This graphic created for Sibac illustrates that the flourish in the logotype can be used in different colours depending on the application. A very flexible application of the brand.



SIBAC - Brand Identity



SIBAC - Brand Identity